08/11/2011

iPads Arrive on Jetstar

Low fares leader Jetstar will today rollout iPads on board, the first airline in the world to offer tailored technology for the device, revolutionising the in-flight entertainment experience for its customers.

The cutting edge technology allows viewing of the latest release movies, TV shows and music direct from Hollywood, and a line-up of the latest generation games, e-magazines and e-books, all enhanced by a high resolution screen and premium sound system of the iPad.

iPads are being launched on selected Jetstar flights today and will be rolled out across the Australian domestic, trans Tasman and short haul international services from Australia and New Zealand in the coming weeks. Customers flying longer than two hours will be able to hire an iPad from $10-$15 per flight. 

Jetstar will roll out initially 3,000 iPads with plans to increase this number once the iPads are placed on Jetstar’s Asia network.  

Jetstar Group Chief Executive Officer Bruce Buchanan said iPads will offer customers a fantastic in-flight entertainment experience.

“Jetstar is proud to be the world’s first airline to entertain its customers with cutting-edge iPad technology,” Mr Buchanan said.

“Doing things first and doing them differently are key to Jetstar’s success. We’ve listened to our customers and know in-flight entertainment is an important part of their overall travel experience, so we’ve made sure the new iPads offer the very best viewing experience.

“We’ve worked with major motion picture houses to ensure that our customers have access to the latest release movies, a first for the industry.

“We’ve also collaborated with the industry to and will also offer next-generation games for customers using the iPad in-flight,” Mr Buchanan added.

“Jetstar’s iPad roll-out will join other recent innovations like SMS boarding that offer customers flexibility and convenience. As the first Australasian carrier to fly the Boeing 787 Dreamliner, Jetstar is currently assessing what in-flight entertainment options it will offer on these aircraft from 2013.” 

The new iPads have been designed to appeal to everyone in the family by offering movies, children’s e-books, music clips, magazines and games with new content each month.

Book your next Jetstar trip and be one of the first customers to use the iPad in-flight.

Media enquiries:
Andrea Wait     
Corporate Communications Manager, Jetstar    
M: +61 (0)438 090 970

Ingrid Nason    
PR Manager, Jetstar       
M: +61 (0)418 318 032

COMMENTS FROM CONTRIBUTORS

Stellar Inflight Chief Operating Officer, Michael Reilly said that the iPad would lead the way in offering passengers and airlines the best in in-flight entertainment. “This launch is a real testament to innovation and it is exciting to be spearheading a world-first venture with Jetstar. The design of the iPad and its functionality lend itself perfectly to be the ultimate in-flight entertainment device. With the iPad, we are delighted that Jetstar customers can now enjoy the freshest content on the hottest gadget on the market with the highest quality video and audio experience.”

Gameloft President and founder, Michel Guillemot: “Gameloft’s philosophy is to make video games available to as many people as possible by anticipating advancements in our field. We’re particularly proud of our partnership with Jetstar to offer a new breed of in-flight entertainment.

ACP Magazines Digital Director Carl Hammerschmidt: “There’s something to suit every Jetstar customer, who can now enjoy digital versions of Cosmopolitan, Madison, Real Living, Rolling Stone and Wheels, with content updated monthly.”

Warner Music Australia’s Director of Marketing, Beth Appleton: “Warner Music prides itself in driving innovative ideas and embracing new technology. New devices are broadening opportunities for people to enjoy music on the iPads and indeed, flying! We are excited about this exclusive partnership with Jetstar and bringing new music videos to Jetstar customers to enjoy while flying the skies.”

David Brown, joint Managing Director of Bluebox Avionics, the UK based company responsible for developing the Jetstar IFE system on the iPad device said: "We are delighted that Jetstar chose Bluebox to develop, deploy and support their IFE solution and we are confident that it will be extremely popular with their passengers’.

Child Writes is a not-for-profit program that supports child literacy: The iPads will feature 50 books, updated bi-monthly, all of which are written and illustrated by primary school-aged children.  Child Writes literacy advocate Emma Mactaggart said, “We’re thrilled to partner with the iPads and connect with the thousands of children and families that travel with them.”

Media enquiries:

Andrea Wait     
Corporate Communications Manager, Jetstar    
M: +61 (0)438 090 970

Ingrid Nason    
PR Manager, Jetstar       
M: +61 (0)418 318 032